ESHRA'S STORY

Eshra is an upscale, made-to-order brand that transforms the rich heritage of SWANA culture into modern, wearable stories.

The Arabic and Urdu name Eshra, meaning 'connection,' embodies our vision of community and discovering meaning through the identities we share, expressed in stories, craft, and shared experiences.

Our designs celebrate the textures, patterns, and symbols that have shaped our cultures for generations, creating headwear that is both timeless and versatile for today’s world.

In an age where trends often overshadow tradition, Eshra believes that true elegance resides in the stories we inherit and the communities that sustain them.

Siblings Behind Eshra

  • Amr

    As the founder of Eshra, Amr shapes the brand’s core values and oversees all aspects of the business, including web design, sustainable sourcing, fulfilment and daily operations. Amr also manages Eshra's donation initiatives, ensuring our commitment to supporting those in need remains a central part of our work.

  • Shahinaz

    Shahinaz helps to shape the visuals and campaigns that bring Eshra’s story to life. By creating engaging content, she ensures Eshra's identity is reflected in thoughtful, impactful campaigns. She bridges our mission with our audience and fosters a sense of connection and community.