ESHRA'S STORY

Eshra is a high end, made-to-order brand that reawakens the rich heritage of SWANA culture, transforming our stories into modern, wearable expressions.

The Arabic and Urdu name Eshra, meaning 'connection' and 'community,' embodies our mission to bridge the past and present. We seek to rediscover and celebrate the craftsmanship, resilience, and cultural richness that have defined our heritage.

Our designs merge tradition with contemporary style, honoring the unique textures, patterns, and symbols that have shaped our cultures for generations, while creating headwear that remains relevant and versatile for today’s world.

In a world where trends often overshadow tradition, Eshra believes that true beauty lies in the stories and communities that have shaped us.

Siblings Behind Eshra

  • Amr Mohamed

    As the founder of Eshra, Amr shapes the brand’s core values and oversees all aspects of the business, including product and web design, sustainable sourcing, fulfilment and daily operations. Amr also manages Eshra's donation initiatives, ensuring our commitment to supporting those in need remains a central part of our work.

  • Shahinaz Mohamed

    Shahinaz helps to shape the visuals and campaigns that bring Eshra’s story to life. By creating engaging content, she ensures Eshra's identity is reflected in thoughtful, impactful campaigns. She bridges our mission with our audience and fosters a sense of connection and community.